Professor Christopher Jackson is a geologist, and is Statoil Professor of Basin Analysis at Imperial College, London, UK. Having worked in the oil industry in Bergen, Norway, he moved to Imperial College in 2004 to pursue an academic career. Chris has received the Thompson Distinguished Lecturer Award (awarded by the Geological Society of London, 2016), the Bigsby Medal (awarded by the Geological Society of London, 2013) and the Roland Goldring Award (awarded by the British Sedimentological Research Group, 2011). He has also served as the American Association of Petroleum Geologists (AAPG) Distinguished Lecturer (2013). Despite this, he is ashamed to say his ‘awakening’ to some of the issues related to scholarly publishing is embarrassingly recent, occurring within the last year...